By Richard Rhinehart
Holbrook, New York, October 12, 2012 - Brooklyn, New York photographer Neil Beckerman attended the launch of the 2012 Sea to Shining Sea ride in San Francisco May 28. Prior to the riders' departure, Beckerman sat with each of the riders for a personal photography profile and video session.
The results of these studio photography sessions are illustrated in an on-line gallery of veterans images posted at Beckerman's website. Several of the participating veterans from the cross-country ride are included in this gallery. Also on the site is a gallery of the Sea to Shining Sea poster campaign.
"It was a great project," reported Beckerman of his experience with the disabled veterans of the ride. "I also enjoyed meeting everyone."
Beckerman is a veteran photographer who has undertaken assignments for a variety of publishing and advertising clients. His work has appeared in Outside Magazine, People, Esquire, Conde Nast Traveler, Time Out NY, Golf, New York Magazine, GQ, Time, and ESPN Magazine. Advertising clients include Random House, Ogilvy & Mather, AT&T, Atlantic Records, Lufthansa, Young & Rubicam, UPS, IBM, Chase, Adidas, and Dupont.
The 2012 Sea to Shining Sea ride included 14 disabled veterans and 2 pilots for blind veterans. The team left San Francisco May 28 and arrived in Virginia Beach July 28. The ride was supported through generous sponsorships by State Farm, American Portfolios, MWV, Dominion, the Semper Fi Foundation, the USO, BNY – Mellon, General Electric, GM Fleet and Commercial, Brown Shoe Company and Famous Footwear, Energizer Holdings, Altria, EnerSys, Occidental Petroleum, Magaschoni Apparel, Penske Truck Rental, AR Capital, Vedder Price, the El Pomar Foundation and George Puskar.